https://www.trevanon.com/personal-videos daily 0.75 2017-01-03 https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1483408652626-VODR4PMT1HHMZAO1XAJG/image-asset.jpeg Personal videos - Pitch Session I wrote Pitch Session for the 2016 48-Hour Film Project, a national competition where each city is given a set of criteria and then has 48-hours to make a film from scratch. Pitch Session won Best Screenplay, Best Editing, and Best Film. We will be attending the National 48-Hour Film Project Competition in March 2017, where we'll compete against the other city winners. If we win there, we go to Cannes. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1483408652626-VODR4PMT1HHMZAO1XAJG/image-asset.jpeg Personal videos - Pitch Session I wrote Pitch Session for the 2016 48-Hour Film Project, a national competition where each city is given a set of criteria and then has 48-hours to make a film from scratch. Pitch Session won Best Screenplay, Best Editing, and Best Film. We will be attending the National 48-Hour Film Project Competition in March 2017, where we'll compete against the other city winners. If we win there, we go to Cannes. https://static1.squarespace.com/static/54b328eae4b0418eb5619000/586b00e2e4fcb56228282916/586b0210f76cad7af523de9b/1483407887860/ Personal videos https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1483408244748-MAM5MO7470SAICGPKJ18/image-asset.jpeg Personal videos - Normal Life I wrote and produced Normal Life. Normal Life was a short film we made in 60 hours for the Colchester 60-Hour Film Competition. We filmed half of the video in the U.S. and got some friends from the Netherlands to do the other half. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1483407889649-6RPD3J9RBDF01QV4UXGW/image-asset.jpeg Personal videos - MTSVU This is a short my friends and I made in 48 hours for the 48-Hour Film Fest. I wrote the script and the lyrics and melodies for all of the songs in the film. It won Best Musical Score, Best Use of Line, Audience Choice, Cinematography, Best Sound Design and got 2nd overall. If you're not familiar with 48-hour films, you're given a list of criteria at a set time and then have 48 hours to produce. It's a fun, deadline-driven create-a-thon. None of the music, lyrics or any other aspect of film was conceived beforehand. My creative partner Joe Carey and I came up with the entire thing on the drive to meet the rest of our team. https://www.trevanon.com/home daily 1.0 2023-03-03 https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/e683cec9-b759-4438-9088-1ea3032365a6/IMG_8920.JPG Home https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1628661853282-KXS4QJWD7YDIHIU64WLK/Father%27s+Day+Paper+Wonder-high.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1628661214631-PPUIFB36W7N82JC6P7OX/Bolt+Sizzle-high.gif Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1677813043331-KZRFC47OZFUPJGY1OZHI/ScottZalaznikEndorsement.jpg Home https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1677813042337-RV4NZYQSEUWM7WZQSOX6/DebbieEndorsement.jpg Home https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1677813043208-WOEKKKLLVMZ4PI0Z8QCQ/SarahKEndorsement.jpg Home https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1677813041542-SAH659K9P01RV1IQNXNS/48HRFilmAward.jpg Home https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1677813041527-KTMH19EU7O5QY609I2L5/AustinFilmFestAccolade.jpg Home https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1677813042427-68J7O2OO10Y1JIXBI923/MomEndorsement.jpg Home https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176245085-QUU56HIMX20PMMS38VLY/foster-juice-full-v3.jpg Home https://www.trevanon.com/shop-index-foster daily 0.75 2025-05-12 https://www.trevanon.com/blog-foster daily 0.75 2025-05-12 https://www.trevanon.com/blog-foster/2016/9/28/asdvadfg-4n3jn monthly 0.5 2016-09-28 https://www.trevanon.com/blog-foster/2016/9/28/dafagadfg-d7ygt monthly 0.5 2016-09-28 https://www.trevanon.com/blog-foster/2016/9/28/zsj3gp6rqe13xef0bne0xnk014cbrm-k9fnx monthly 0.5 2016-09-28 https://www.trevanon.com/blog-foster/2016/9/28/lorem-ipsum-dolor-sit-amet-fmwa2 monthly 0.5 2016-09-28 https://www.trevanon.com/home-1 daily 0.75 2022-02-22 https://www.trevanon.com/aboutme daily 0.75 2022-02-22 https://www.trevanon.com/404 daily 0.75 2022-02-22 https://www.trevanon.com/contact daily 0.75 2015-02-16 https://www.trevanon.com/personal daily 0.75 2017-01-03 https://www.trevanon.com/production daily 0.75 2021-08-10 https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1628572517243-GBIU1O0HU0K746SAUF71/DisneyPrincess_Honeycomb_Jasmine.png Creative Direction, Art Direction, Production... I'm a Swiss Army knife. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trevanon.com/work daily 0.75 2022-02-22 https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1628661214631-PPUIFB36W7N82JC6P7OX/Writing%2BStrategy Creative Direction – Writing – Strategy - Make it stand out I started out as a writer – actually, I started out as a journalist – and the tenets of of that profession continue to serve me well today. In my career, I’ve written national marketing campaigns, commercials, short films, and more. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1628661853282-KXS4QJWD7YDIHIU64WLK/Production+and+Creative+Direction Creative Direction – Writing – Strategy I concept, supervise, and deliver more than 150 video productions and photo shoots a year covering anything from social media videos and viral marketing campaigns to TV spots, 48-hour films, and stand up comedy specials. https://www.trevanon.com/writing daily 0.75 2021-08-11 https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452973314560-RL7WMPPCD8MPVVIZ006X/Save50Transactional.png Writing - Save 50% About: Save 50% marked our largest holiday promotion ever. Online, you can select your carrier, select your plan and our site will intelligently serve you an offer that saves you 50 percent or more. It works flawlessly on wired and mobile and was part a three-part tease/reveal/transactional strategy. Role: I wrote the copy for all three stages of the page, the version here is the transactional model. For the teaser page, I pulled my writing team together and we collectively created more than 100 hints that were randomly revealed to the customer when they hit the "Give me a hint" button. It got a large reaction online and was picked up by Engadget and Boy Genius Report. Results: Save 50% has been immensely successful and has been extended into 2016. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1471440663990-YCMSWGV397R5RJYQUI1Z/iPhone+Forever2015.png Writing - iPhone Forever About: iPhone Forever is an industry-first for wireless. It's a program that allows you to lease the newest iPhone and when the next iPhone is released, you can upgrade without having to wait for your contract to run out. My role: I was the primary writer on the initial iPhone Forever launch page and worked with our partners in Brand and Legal to make sure everything was in-step and accurate. I also worked with Apple to ensure we followed their strict guidelines. Later, when iPhone 6s was released, I helmed its launch, coordinating multiple versions of the iPhone landing page, Apple Watch and comparison charts with our development team, working with our partners in design and making recommendations/taking instructions from our lead team. Results: iPhone Forever has been one of our most successful programs in the company's history, and the iPhone 6s launch was as painless as a marquee product launch can be. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1471440820439-XHGRBR7VBNPNQG4YQ0KH/image-asset.png Writing - Samsung Galaxy S pages About: This looks like a singular experience, but it's actually two pages that can be toggled between. Each section updated based on device selected and we worked directly with Samsung to acquire all imagery and video. Role: These pages were an exercise in time management, as they were developed and launched the same time as iPhone Forever, our self-renewing iPhone lease. I was the writer for both, so I was coordinating these pages with our designer and Samsung representatives, working with Apple to get approval on iPhone Forever and writing the sprint.com banners for all three products. Results: Samsung was incredibly pleased with our ability to cooperate and communicate. The work on these pages help strengthen the relationship between vendor and OEM and has made it easier for us to request assets and demo units. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452969589807-Z3R6NL5X2HWKHYXQQOY2/image-asset.png Writing - Sprint+GoPro, bro About: Sprint became the first wireless carrier to sell GoPro action cameras both online and in select retail stores. My role: I was asked to write the page. I love GoPro and have been a follower of theirs on social media since a rep demonstrated one to me at OSCON in 2010. Even then, I was excited to familiarize myself with their new products including the Hero4 Session. Results: The page is an attractive, accessible gateway into the product line. We made sure the top section was a playable video, so people could see for themselves how they work. And the in-roads I made with our Accessory Team/Go Pro allowed me to use the Session in a couple of holiday accessory videos I produced for sprint.com. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452969239629-IBMGY6CNT2XT945UIPJW/image-asset.png Writing - #AllIn About: The Sprint.com/AllIn page was the digital landing page for our new All-In pricing initiative. It is significant for a number of reasons, chief of which being that it marks the beginning of our work with David Beckham. The page features the full, 3-minute version of the All-In commercial in the full-bleed video section at the top. The page is responsive, and each section is designed to be quickly skimmed, while getting customers to the transactional portion of the page. Role: I wrote all content on this page and worked with our internal brand managers and Beckham's management on approvals and consent. All digital tactics drove to /AllIn, so the page had to be quick, simple and direct. Results: #AllIn launched successfully and was the home base for the campaign's online presence. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452969116486-V4JS55R9PVXGLW1XFEMS/NewDay.png Writing - Two plans, one page About: New CEO Marcelo Claure wasted no time creating new plans and a new value proposition for our company in the form of the Sprint Family Share Pack and the Sprint $60 Unlimited plan. It was this page's job to explain the nuances of each plan and it was the destination URL of paid search, social media, radio and television. Also, it was the first initiative to be launched with a Spanish version. Role: I wrote all copy for the page and the social sharing tool and worked alongside designer and regular collaborator Patrick Banta to finalize the order and flow of the page. The chart we ultimately landed on was so well received it got picked up for our mailing materials as well. Results: Tremendously successful and not just because of the previously mentioned promotional efforts. In focus groups the page scored quite well on eye-tracking charts for both new and existing customers and scaled remarkably well on mobile. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1423101182715-4XS82SL1IUXG3NBG11SS/image-asset.png Writing - iPhone 6 and iPad lease bundle About: This page was created to promote a leasing bundle for iPhone 6 and iPad mini 3 that would allow a qualified customer to lease both devices for just $100/mo. including unlimited high-speed data, talk and text while on the Sprint network. We had a tight timeline to concept and create the page, as well as submit to Meeting Room, Apple's internal review system. Role: I wrote copy and social sharing content for the page and handled all brand and legal review. I submitted our initial concepts to Apple for review and relayed feedback within our internal teams. Results: The page launched less than a week after kickoff, which is a rapid turnaround for Apple promotions. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452969289837-T9CDVLKY7FTZPSIX2CEO/TMOTripleThreat.png Writing - T-Mobile Triple Threat About: This page was designed as a companion offer to our Cut Your Bill In Half event, which focused on Verizon and AT&T acquisitions. The T-Mobile page offered customers coming from the rival carrier $200 guaranteed in credit for their old smartphone and up to $350 in credit per line, if they switched. Role: I wrote all content for the page and worked with Casey Aull, our designer, to create a page that was built for speed, the goal being to customers arriving from email, direct mail and social promotion from our page to making an appointment as quickly as possible. Results: The page has been successfully converting T-Mobile customers and even got a response from the company's outspoken CEO, John Legere. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1421742562219-Q15RTKRDQQ9Q0NI005KB/iPhone.png Writing - iPhone 6 About: iPhone is always a big deal in the wireless industry, but this one was especially noteworthy. In addition to offering the new device, Sprint also became the first wireless carrier to offer a leasing option known as the iPhone for Life Plan. Role: My role extended beyond copy on this project, but there was plenty of that too. iPhone 6 was the first Apple launch where I submitted all front-facing imagery, language and pages to Meeting Room, Apple's online approval system. With Meeting Room, Apple has to approve all online, social, paid search and paid media before any of it goes live and it was my job to submit all of that content and relay feedback back to the team. Result: While I can't discuss sales figures, I can say it was a successful device launch in every sense of the word. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1421741348724-IAN52H3BSCZFGM5OHSNA/iPad.png Writing - iPad Air 2 and iPad mini 3 About: Apple continued its year of releasing dual form factors for its popular devices, this time with iPad Air 2 and iPad mini 3. Role: This was the second Apple product launch I handled in a year. As with iPhone, I was responsible for any copy that did not come directly from Apple, but more importantly I routed all creative, paid search and paid media through Meeting Room, Apple's approval system. Result: A successful launch of a flagship device. I wish they were all that easy. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1421740201944-LDB1W6L36TQUTUBKCJ11/HolidaySweeps.png Writing - Holiday Sweepstakes About: Sprint launched the Cut Your Bill in Half event and to celebrate, we launched a social sweepstakes that rewarded new and previously existing customers with giveaways for 10 days. Role: I wrote all copy and worked alongside our social team to ensure work was handed off quickly and easily between ourselves and the agency responsible for hosting the action sweeps. I had a hand in the design input, though designer Casey Aull took my note about "making it look like paper craft" and truly ran with it. We had originally come up with the design as part of a promotion that had been shelved, so we were grateful that it got to see the light of day, even in its pared down form. Result: The sweeps was a huge hit in social, attracting hundreds, if not thousands of reshares. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1421742739730-QR8WBJKO4F441U0AUNAK/Network.png Writing - America's Newest Network About: With the launch of Sprint Spark, HD Voice becoming nationwide and the 4G LTE buildout being completed, it was time to let the country know that Sprint's network was better than ever. Role: Because I had already been working on HD Voice and Sprint Spark as part of the Faster initiative, I was a logical choice to update copy, collect all multimedia assets and work with design. Result: The Network page is regularly referenced in press releases and other promotional materials. It is a one-stop page to check coverage and improvements. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452969338739-9Z3XQLCPP31FCZIYGDPD/Fitness.png Writing - Sprint Fitness About: Sprint Fitness was created as the second lifestyle initiative under then-CEO Dan Hesse. The site revealed the exclusive Samsung Galaxy S5 Sport smartphone and exclusive accessories. Role: I wrote all content, headlines and social share copy. I also assisted in the selection of artwork and ensured all content was delivered to our implementation teams in time for launch. Result: Both as a device launch and as a lifestyle initiative, the Sprint Fitness page was a success. The page template we created worked so well and was so adaptable to mobile, we have used it many times since. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452969374909-1I53O1KGQAZFMXC6J9SG/image-asset.png Writing - Faster.Sprint.Com About: Faster.Sprint.com was the first rapid-deploy platform of its kind at Sprint. Working with our digital agency of record, we created a site that served as the hump for Sprint Spark, an enhanced network capability that provides that fastest data speeds available on a mobile device. Role: I was in charge of day-to-day updates and management of the site. During its initial phase, I also served as a content aggregator, grabbing stories about technology and innovation from our partner sites and posting them directly to Faster. I also trained my team on how to update the site in the event of my absence. Result: Faster worked not just as hub, but as a proof point for immediate content publishing and content aggregation. It was a great start, but certainly won't be the last we see of the platform. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1452969416668-9RIQKUEC4JAVJB3ZNPH9/SprintPrepaid.png Writing - Launching Sprint Prepaid About: Sprint decided to get into the Prepaid space with – wait for it – Sprint Prepaid, an affordable pay-as-you-go option that offers a great variety of mid- to high-end phones with flexible payment options. Role: I wrote all copy for the experience, which extends well beyond a single landing page. Sprint Prepaid includes device details pages, cart messaging and the entirety of self service after activation. It was an undertaking that lasted months and involved design, user experience and about a billion lines of code. Result: I'm prohibited from discussing sales numbers, but Sprint Prepaid is a brand worthy of standing alongside Virgin Mobile and Boost Mobile. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1423101351191-MTUH18868Q477KDMC6VT/Splash.png Writing https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1423101660160-0WQAOTNO7L0O0B9LFM9O/image-asset.png Writing https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1423101829188-RUBLLZN8DFTU4QWOJOAU/image-asset.png Writing https://www.trevanon.com/about-me daily 0.75 2021-08-15 https://www.trevanon.com/new-page daily 0.75 2022-02-22 https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1628661853282-KXS4QJWD7YDIHIU64WLK/Father%27s+Day+Paper+Wonder-high.gif New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1628661214631-PPUIFB36W7N82JC6P7OX/Bolt+Sizzle-high.gif New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54b328eae4b0418eb5619000/1487653375686-IZO8BNUH3TBP8LVUTWOF/Screen+Shot+2017-02-20+at+10.21.08+PM.png New Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.trevanon.com/introduction-foster daily 0.75 2025-05-12 https://www.trevanon.com/products-foster daily 0.75 2025-05-12 https://www.trevanon.com/products-foster/cold-pressed-vanilla-chai-ast2j monthly 0.5 2016-09-29 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176944430-3KYE8PCTZO1CGFY5VIXI/vanilla.jpg Products - Cold-Pressed Vanilla Chai https://www.trevanon.com/products-foster/cold-pressed-carrot-juice-zm8ph monthly 0.5 2016-09-29 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176915524-BGJRNBAEAP2YR5M131P2/carrot.jpg Products - Cold-Pressed Carrot Juice https://www.trevanon.com/products-foster/cold-pressed-orange-juice-xnjh5 monthly 0.5 2016-09-29 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176782037-PUVZEMUJNDM67NOVFXFQ/orange.jpg Products - Cold-Pressed Orange Juice